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| San Francisco, CA, USA Where the Banks Aren't:
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| Executive Summary | 03 |
| Introduction | 04 |
| Why This Matters: The Size and Plight of the Unbanked Market | 05 |
| GPR Card Background and Taxonomy | 11 |
| Just How Much Money Are We Talking About? GPR Revenue Streams and Sizing | 18 |
| How GPR Cards Are Different | 21 |
| The Usurpers: Nontraditional and Nonbanks in Control of the Unbanked Card Space | 26 |
| Nontraditional/Nonbank Spotlight Table | 35 |
| What's a Bank to Do? | 52 |
| Trends to Watch | 57 |